Uruguay – Conference on Religious Marketing

04 October 2017

(ANS - Montevideo) - "How to offer history's best product? How to bring the Gospel of Jesus Christ closer to people?" These are two of questions begging for an answer at the Second International Conference on Religious Marketing in Latin America entitled: "Reinspira Tour Religious Marketing." Held in Montevideo, Uruguay, on Saturday, September 30, it was jointly organized by the Department of Communication of the Uruguayan Episcopate and the Salesians.

Three marketing, advertising and communications experts from Spain, Argentina and Uruguay shared their experiences and knowledge so that they could be used by the Church to get closer to the society of the 21st century.

The Congress was organized with the aim of inspiring new models for the ecclesial community's relationships and communications via marketing tools, for starters; as is known, society is moving away from the Church, and it is increasingly difficult for the Church to bring its message to today's audience, gets its attention and interest.

The intention of the Congress was is to create a space for the exchange of ideas, discuss and analyze new forms of communication and relating in the 21st century, and introducing agents of ministry and formation to the new laws of marketing and their application to the religious message.

The President of the Department of Social Communication of the Bishops' Conference of Uruguay, Msgr. Milton Troccoli, declared that the second edition of this event, the first was held in Madrid last April, comes from the "desire to learn new languages ​​to evangelize."

The prelate made it clear that, "we are not trying to change or adapt the Gospel, but we do understand that every geography and time has its own language, and in our case, so too: children, adolescents, young people, adults."

Some of presentations included: "A click is not enough. The Church and Communication"; "How to offer history's best product? Religious Marketing"; and "Threats and Opportunities in a Hyper-Communicated World."

"Just as we are incorporating other sciences into our ministry, such as modern accounting or digital media, we must encourage this review of the way we communicate the most precious and important things we have: Jesus, who transforms the life and heart of those who are with Him," concluded Msgr. Troccoli.



ANS - “Agenzia iNfo Salesiana” is a on-line almost daily publication, the communication agency of the Salesian Congregation enrolled in the Press Register of the Tibunal of Rome as n 153/2007.

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