This historical moment in the Salesian Province of Chennai was held in the presence of the Provincial team, the past directors and prominent media personalities in the presence of a large vibrant group of youth and adults.

DBICA was launched in 1997 to address the impact of the fast-evolving social communication media. Since its inception, through its multifarious media services such as media education, production and training it has garnered a niche in Chennai's media and academic circles, which is the second most important media hub in India. The General Councillor for Social Communication in his keynote address placed on record his sincere appreciation for the far-sighted vision and mission of empowerment of the young through art, music, dance and media. He insisted on the need to adapt to the media engagement with the changing times by embracing digital media, artificial intelligence, augmented reality and the like.

On behalf of the guests of honour, B. Lenin, veteran film editor, director and writer from South India and a close associate of DBICA praised the contribution and pioneering efforts it has made in the media industry in Tamil Nadu. One of the most notable things that he highlighted was the culture of short filmmaking and short film festivals that was initiated from this centre in the late 1990s much ahead of others. He also said that this created a buzz in the minds of budding storytellers and media enthusiasts and encouraged many to become filmmakers.

Father Ernest Rosario, the present director of DBICA highlighted the memorable milestones in the journey thus far through a media presentation and also spotlighted the innovative media initiatives which are geared towards responding to the evolving signs of the times. The new collective identity under the banner of the “Don Bosco Mediapolis” was introduced on this occasion. This represents the larger picture of media education, engagement and empowerment of hundreds of youth through the three institutions namely SIGA (Salesian Institute of Graphic Arts), Don Bosco Institute of Communication Arts (DBICA)  and Don Bosco Arts and Science College (DBCC) which are located in one campus.

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