Portugal – Social Networks: Salesians promote formation of laity

04 June 2019

(ANS - Lisbon) - The mission shared with laity is one of the three fundamental challenges on which the Congregation is called to reflect upon at the next General Chapter. As are social networks, today an indispensable field of mission, as well as a resource "to promote an encounter with others ... to preserve and safeguard a communion of free people" (See message for the LIII World Day of Women Social Communications). On May 20, for this reason, the Salesians of Portugal gave birth to a formation event for their employees on the management and animation of social networks, communication strategies and data protection.

According to data from January 2019, 65% of the Portuguese population already uses social networks. Aware, therefore, of the importance of a responsible and efficient digital presence, the Salesians of Portugal brought together circa 60 employees of the various Salesian centers from across the country who are involved in the various sectors of communications through websites and social network presences.

Organized by the Communications Department, the program included the interventions of three speakers specialized in communications, digital marketing, multimedia and social network management.

With a formation in Communications and Marketing, Luís Torres, of the company "EDIT. Disruptive Digital Education", presented different techniques to manage and stimulate social networks, in particular Facebook and Instagram, and helped to think and organize communication strategies for organizations.

Then, at a round table moderated by the Provincial Delegate for Social Communication, Fr Rui Alberto, Paulo Esteves Nunes, head of strategy for social networks of Radio and Television of Portugal, and Pedro Miguel Coelho, of the Communication and Marketing Office of the Faculty of Human and Social Sciences of the New University of Lisbon, presented their diverse and in some ways complementary professional experiences, and then answered the audience's questions.

Ana and João Pedro Fazendeiro, of "Data Privacy Consulting", presented the measures taken by the Salesians of Portugal to comply with the new requirements of the General Data Protection Regulation issued by the European Union (GDPR).

Finally, the National Delegate for Youth Ministry, Fr Álvaro Lago, had the task of framing the formation for communication in the Salesian reality, underscoring and fostering the need to always include spirituality, the message and evangelization in Salesian institutional communications.

Before returning to the respective destinations, the participants received the document of good practices in Salesian Communication, entitled: “Presence in social networks. Orientations and guidelines", promoted by the Dicastery for Social Communication.

Source: Boletim Informativo Hoje


ANS - “Agenzia iNfo Salesiana” is a on-line almost daily publication, the communication agency of the Salesian Congregation enrolled in the Press Register of the Tibunal of Rome as n 153/2007.

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