1. Apostolic priority:
Communication is a priority of the Salesian mission: it is important to dedicate time and people to it. Today it is increasingly necessary to create teams that follow the entire dimension of communication. All this because communication on social media requires an immediate and ongoing relationship.
2. Mass school:
Don Bosco teaches us that communication tools reach numerous people in very diverse places and contexts. We need to pay attention to this in our reflections even today. Before starting to share any content we must keep these two parameters very clear: the target people we want to reach and, consequently, the most suitable place to do it. Through this discernment we will understand that not all social networks are the same. Each of them needs to be used with astuteness and we should network all of them together.
3. Creating culture:
The first purpose of communication is to create culture. Today young people build the foundation of their person on social networks. Through them they get information, often becoming ‘followers’ of people from whom they get the answers to their questions. They are on a search, as they have always been. Today they have changed the place where they look for answers. We can speak to the world about God through what young people love, if we do not offer answers to the questions of the young, there will be others who will, but this will not give us the joy of seeing them "happy in time and in eternity".
4. Spreading models:
Much of our credibility and our beautiful testimony on social networks depend on it. There is no need for great technical skills or a lot of funds for a good pastoral ministry on social networks. Instead, there is a need for people who put themselves behind and inside these digital realities, who share their emotions and their experiences.
Practical Suggestions and the sull text of the article are available on the booklet of 2022 Salesian Mission Day “Communicating Christ Today”.