Italy - Digital, AI Reputation, Metaverse: new advanced academic training course for Communication 4.0 professions established at IUSVE

06 March 2023

(ANS - Verona) - A new model of advanced professional training to face a profoundly changed world of work is being launched by the Salesian University Institute of Venice (IUSVE), with its new advanced academic training course in "Digital Communication, Reputation, and Brand Management". It shall take place at the Salesian University's Verona campus. The best professionals in the sector as lecturers, a flexible and modular theoretical-workshop approach, aimed at both recent graduates and professionals, and a cost that is accessible to all. The objective is high: to transmit the professional skills to manage the new great challenges: digital, reputation, multimedia, strategy, metaverse, immersivity, Artificial Intelligence, algorithms, and polarization, posed by a profoundly transformed world of communication.

"Communicating today no longer means just creating a message or writing a news item or choosing a visual to go with it," explains Nicolò Cappelletti, Deputy Head of the IUSVE Communication and Education Area, "but designing and managing a process that strategically integrates the interconnection of subjects, messages, tools, meanings, reactions, and experiences."

On the strength of its knowledge of the territory, after about 15 years of presence with degree courses in Verona (the first IUSVE degree course in Communication was activated in 2007/2008, at the Salesian "San Zeno") IUSVE is therefore starting again from here. The course is aimed at recent graduates, but also at those who have already embarked on a professional career, with the possibility for companies to involve their own people in the educational pathway, adapting it also to specific specialist training needs. The course consists of 220 hours of teaching delivered in blended mode, distributed on Fridays and Saturdays, twice a month, and with the possibility of activating, at the student's request, an internship of 250 hours to be completed by the last weekend of lessons. The calendar and syllabus can be downloaded from the IUSVE website:

The theoretical lessons will be delivered online (12 hours per weekend), while the lessons with a distinct workshop character will require classroom presence (16 hours for 4 weekends). The cost for the course is 1,900€ (+VAT), about one-third of the cost of a similar course by competitors, for ethical reasons.

Lessons start 12 May: enrolment ends 29 March.

Directing the Master will be Daniele Chieffi, journalist, essayist and university professor, with a CV of work and consultancy for large national and international groups. "One of the peculiarities of the course is the inclusion in the program of topics that are not normally part of a Master's degree course in Communication, but which instead emphasize its modernity and contemporaneity as well as its connection with the real needs of the market," Chieffi says. "In fact, for example, we will also deal with AI and its possible use in communication production processes or conflict management on social media."

And alongside the Director will be leading names in Italian communication with proven teaching experience. They range, among others, from Guido Scorza, the Privacy Guarantor, to Davide Bennato for digital sociology, author of the book of the same name, to Matteo Flora for data analysis and customer intelligence; Andrea Battistuzzi, founder of the only Italian video-journalism agency, for video production; Bruno Mastroianni for the aspects of managing dissent and critical online conversations; Massimo Chiriatti on the Artificial Intelligence front; Alberto Bottalico, creative director of 'BCW', for brand communication; Osvaldo Danzi for the personal branding part; and Antonio Scala on the polarization dynamics of the Net and their management.


ANS - “Agenzia iNfo Salesiana” is a on-line almost daily publication, the communication agency of the Salesian Congregation enrolled in the Press Register of the Tibunal of Rome as n 153/2007.

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