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Portugal - Juvenil 2.0: a multimedia answer for teenagers

10 October 2017

(ANS - Lisbon) – With nearly 60 years of history, the magazine "Juvenil", edited by "Edições Salesianas" of Portugal, has been online since last June. The sense of this entry into the digital world is to approach young people and bring their daily content directly to them.

"Be aware of the times we live in, without forgetting the values that distinguish us," is how the team responsible for the project explains the new digital presence. After the printed edition, suspended in 2015, the magazine "Juvenil" has returned to an online version, a move closer to teenagers.

"The goal is to train the young animators and leaders of tomorrow," says Carla Santos, responsible for the project's content. We do not claim to generate great leadership, but rather to get closer in terms of age and experience, be a voice able to reach our teenagers and somehow develop a new form of evangelization."

The new digital platform is based on content written by volunteer collaborators "who have something to say and who can respond to the dilemmas of teens." From current issues "made simpler" to content related to the typical challenges teenagers face, the aim is to "fill a gap that has long been denounced." "Based on our research, there is currently no content platform in Portugal capable of answering these questions, at least not for this young audience, aged 13 to 15/16 years," continues Mrs Santos.

With its new web platform and presence on social networks - Facebook, Twitter, Instagram and Youtube - the magazine "Juvenil" intends, indeed, to grow and expand into the digital and network world.

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