After four years in which the Strenna posters made use of the talents of professional graphic designers, this year's graphic solution places at its center an image that is as realistic as can be: photographic shots. But not of professionals, but rather something very common and close to the daily reality of children and young people who all over the world, even from very different cultures and traditions, immortalize and share everyday situations they capture with their smartphones. This too is an expression of concreteness and feasibility "for all".
In the image, a true and proper selfie, appear the Rector Major, a Daughter of Mary Help of Christians, and other teens and young adults, like those one easily meets in the oratory. Superimposed on the photo is the theme of this year's Strenna, but with some peculiarities: the motto itself, placed under the evangelical call "So that my joy may be in you" (Jn 15,11) is represented as a hashtag, in the typical form of Instagram stories, and is accompanied by a halo.
Holiness and social networks, holiness and the world of youth are not in contrast – on the contrary: holiness should indeed be shared as a hashtag: #lasantitàancheperte - #holinessforyoutoo
Created by the "IME Comunicazione", the communication office of the Italy-Southern Province, on the mandate of the Dicastery for Social Communications, the poster is now available in six languages - Italian, English, Spanish, French, Portuguese and Polish.
For those wishing to make additional language versions, the editable file "with open layers" is available on the website www.sdb.org.
In forthcoming weeks, the posters will be sent to all the houses that already receive ANSFoto. Digitally, they are also available on ANSFlickr and again at www.sdb.org.
In keeping with the spirit of the Strenna itself, the sharing of hashtags and posters on social networks alsp start today. Opening the way will be the Facebook, Twitter and Instagram profiles of ANS.